In this animation, the viewer
takes a journey inside the femur to view metastasized tumors. The video begins
with a still taken from the Quadrament print campaign, and continues seamlessly
to visualize bone and tumor tissue in a style that met the client's desire for
an educational and memorable animation.
Product: Quadramet (Samarium Sm-153 Lexidronam Injection)
Marketer: Berlex Laboratories
Client: Harrison Wilson Digital
Awards: Gold "In Awe Award"
-Medical Marketing Association, 2000
